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#1201 | Link | |
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Join Date: Aug 2009
Posts: 426
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None of this prevented adoption. Hardware manufacturers quickly added support because they had to. The "no-content-fees" policy of AVC made it the default format for HD (pushing VC-1 and then VP8 to irrelevance), and HEVC became the de facto standard for HDR and 4K for premium services and broadcast (the premium services thing caused by the WebM camp dragging their feet on HDR support), so again, manufacturers added support because they had to add support. VVC's problem is that nobody uses VVC. You have to be insane to deal with the 20 different patent pools that claim patents on it and pay whatever content fees they ask to in order gain marginal bitrate savings over AV1, the economics are not there. Yes, I know, Brazil. The TVs sold there will support VVC decoding in hardware. See? Where there is demand by the content, there is hardware decoding. Why all the ![]() Last edited by kurkosdr; 22nd April 2025 at 21:05. |
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#1203 | Link | |
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Join Date: Aug 2009
Posts: 426
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https://web.archive.org/web/20220306.../programs/mvc/ https://web.archive.org/web/20240204...s/MVC-att1.pdf And that's just for MVC (not MV-HEVC). And since the technology in MVC is entirely novel (and not an iteration of ideas pioneered many years ago like 2D video compression is), some of those patents are probably blocking. So, in order for AOM to offer this technology, there needs to be enough demand for full-resolution stereoscopic content for VR headsets other than the Apple Vision Pro and the patents have to expire. In the meantime, H-SBS should do, after all that's what all stereoscopic video on YouTube is (not that their official player supports it natively anymore, but a few people still upload H-SBS content). Last edited by kurkosdr; 22nd April 2025 at 21:33. |
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#1204 | Link |
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Join Date: Aug 2024
Posts: 529
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It's not like that they had to wait for patents to expire to create something that can compete with HEVC. (and even outcompete)
They already did fight through a ton of patents. But yeah, there should be enough incentive to "push" them through that. |
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#1205 | Link | |
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Join Date: Aug 2009
Posts: 426
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But if the core technology is patented, unless you can find a genius workaround, you are blocked. |
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#1207 | Link | |
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Join Date: Aug 2024
Posts: 529
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Maybe not as big of a deal, but still there. Who knows how the patents system work. |
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#1208 | Link | |
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Location: Portland, OR
Posts: 5,023
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Alas, the stereoscopic market wasn't even big enough to include it in UHD Blu-ray. VR headsets using MV-HEVC are really the only new place stereoscopic has been used in over a decade, and the viewer eyeball hours per month are still going to be very low. We'd need to see some combination of a much bigger market or much bigger bitrate savings (storage is limited on headsets) to justify creation of a new format, decoder IP, professional grade encoders, etcetera. Possibly with AV2, as it offers a lot better savings. AV1 wasn't really enough more efficient than HEVC intrinsically to have a sustainable, practical bitrate advantage until encoders matured enough over the last 1-2 years. New codecs always present as competing against the current state of competing codecs, with numbers that are mostly reference encoder versus reference encoder. But in the 3-5 years it takes to get good, high performance, psychovisually optimized production encoders, the last generation encoders are improving as well, so the goalposts keep moving. With sustained efforts eventually more efficient core bitstream features can pull ahead. |
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#1210 | Link | |
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Location: Portland, OR
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There are implementation tweaks to keep the visual quality in both eyes consistant without excess bitrate overhead, but getting the basic thing working is much more bitstream syntax than low level DSP stuff. |
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#1212 | Link | |
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Location: Portland, OR
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Plus Apple had added HW accelerated encoding for MV-HEVC in the M1 processor, so they already had an ecosystem. Getting decent encoders available was a harder lift than the decoders, I strongly suspect. |
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#1213 | Link | |
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Location: Portland, OR
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And ARM is a huge deal right now given the rapid growth of ARM in data centers, and secondarily on M-series Macs. We've seen speed almost triple with current builds on recent ARM processors compare to what was there 2-3 years ago. Which already had some ARM optimizations, but didn't dive nearly as deep as x86-64, and ARM got some pretty great SIMD extensions to take advantage of. The throughput/$ of current x265 builds on our latest Graviton processor AWS instances is pretty amazing. |
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#1214 | Link | |
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Location: Portland, OR
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I had a meeting with On2 before Google bought them, sheesh almost 20 years ago, where we realized I'd been working with the company on various projects longer than any current employee had worked there. Wow, I'm such an industry graybeard now, and I have the beard to show it! I was actually doing video encoding early enough that I was excited about the potential of these new-fangled CD-ROMs coming to market. |
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#1216 | Link |
Angel of Night
![]() Join Date: Nov 2004
Location: Tangled in the silks
Posts: 9,566
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I'd even say VP6 propped up flash long past its sell-by date, since there was no other good way (at the time) to get video delivered to every browser. As soon as there was, it disappeared into the night.
For all their faults, particularly their constant braggadocio, On2 definitely did their part to push the state of the art and competitiveness in video encoding, even after they were bought by Google. Who definitely had no idea how to make a video codec, so even if VP8 was a hot mess of an "open" codec, it helped build the foundation for AV1. |
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#1217 | Link |
German doom9/Gleitz SuMo
Join Date: Oct 2001
Location: Germany, rural Altmark
Posts: 7,229
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New uploads: [Windows][GCC 15.1.0][64 bit]
Fraunhofer VVC Encoder ver. 1.13.1 d091d89 Fraunhofer VVC Decoder ver. 3.0.0 cf443af |
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#1218 | Link | ||
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Location: Portland, OR
Posts: 5,023
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Once Flash supported H.264 with much better compression efficiency, better tuned and faster encoders, and much better pricing, that was that for the most part. VP7 did get used in Move Networks' pioneering ABR solution, but Move's attempt to monetize and thus compete with every stage of the video encoding, delivery, and playback pipeline, and thus competing with most potential partners, caused them to fade quite quickly. Quote:
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#1219 | Link | |
Registered User
Join Date: Sep 2011
Posts: 366
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Quote:
Panther Lake mobile is going to support VVC decoding but that's a 2026 generation. As for AMD and Nvidia it's not looking good even for next year. Maybe with their next gen GPUs which is more likely a 2027 generation. This is a very slow adoption, much slower than AV1. |
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