Welcome to Doom9's Forum, THE in-place to be for everyone interested in DVD conversion.

Before you start posting please read the forum rules. By posting to this forum you agree to abide by the rules.

 

Go Back   Doom9's Forum > Video Encoding > High Efficiency Video Coding (HEVC)

Reply
 
Thread Tools Search this Thread Display Modes
Old 24th March 2020, 21:36   #1  |  Link
mikeiz
Registered User
 
Join Date: Apr 2009
Location: Raleigh-Durham, North Carolina
Posts: 9
Current HEVC Licensing Situation - Is it Getting Better or Is It Too Late?

Recently Huawei, LG, and Technicolor joined HEVC Advance showing some consolidation of patent pools. I'm not sure about the validity of the Velos patent pool from what I've read. How many companies are still outside any of these patent pools? How are companies handling this? Do they sign licensing agreements with these companies outside the pool individually, or do they take their chances?
mikeiz is offline   Reply With Quote
Old 24th March 2020, 23:26   #2  |  Link
videoh
Useful n00b
 
Join Date: Jul 2014
Posts: 1,667
Hey Mike, just a little heads up so you don't get in trouble. Cross-posting is not allowed. See #8 here.

https://forum.doom9.org/forum-rules.htm

Cue the DG-deranged!
videoh is offline   Reply With Quote
Old 25th March 2020, 14:27   #3  |  Link
mikeiz
Registered User
 
Join Date: Apr 2009
Location: Raleigh-Durham, North Carolina
Posts: 9
Got it. Thanks.
mikeiz is offline   Reply With Quote
Old 3rd April 2020, 10:05   #4  |  Link
ksec
Registered User
 
Join Date: Mar 2020
Posts: 123
I say In terms of Licensing ( and not technical ), it properly is too late in the game for those NOT currently have any HEVC licensing deal.

VVC / H.266 is only few months from finalising, and judging from Initial Reference Encoder it seems to offer Lots of potential. Much more so than the H.264 to H.265 jump. Everyone is putting all the energy into it.

MC-IF is formed to avoid the mistake of HEVC licensing, and as far as I can tell. It has everybody on board ( Apart from Google ). By everybody I mean all the three patent pool in HEVC and others that were missing from those three pools.

It is purely my assumption, that should you have a licenses with MC-IF, it would have included everything in HEVC. Given VVC is built on top of HEVC.

And that is of course assuming MC-IF could get a deal together. Having everyone in the same organisation doesn't mean they will play well together.

My view is that the licensing terms should not include any cost per bandwidth / streaming, and software implementation should be free. This will allow the widest possible adoption with Software Decoder, and an image format based on VVC. Instead collect royalty on Hardware encoder and decoder unit. The world ships 1 billon smartphones with HEVC hardware. Assuming no Caps per companies that would have equate to $1B annually VVC royalty on a $1 per devices. And that is Smartphone alone, there are hundreds of millions from PC to gadget that features Hardware encoder and decoder.

On a consumer level, you are likely paying somewhere around $3 for VVC in your final retail purchase price, That is everything from VVC's Patent IP, Actual Hardware Encoder and Decoder IP, Die Size cost on SoC, plus the usual ~50% margin from Smartphone companies.

Personally I would be very happy to pay $3 for VVC.

Last edited by ksec; 3rd April 2020 at 10:10.
ksec is offline   Reply With Quote
Old 28th January 2024, 19:04   #5  |  Link
oibaf
Registered User
 
Join Date: Nov 2008
Posts: 68
It looks like B1 Institute of Image Technology, INC. on 2024-01-25 terminated licensing to Via Licensing HEVC Patent Pool. Page 42 of https://www.via-la.com/wp-content/up...ry-25-2024.pdf
oibaf is offline   Reply With Quote
Old 4th April 2024, 12:37   #6  |  Link
hajj_3
Registered User
 
Join Date: Mar 2004
Posts: 1,135
via-la now have the ability to license hevc and vvc as a joint licensing pool: https://www.via-la.com/hevc-vvc-tcl-2024/
hajj_3 is offline   Reply With Quote
Old 10th June 2024, 14:17   #7  |  Link
oibaf
Registered User
 
Join Date: Nov 2008
Posts: 68
Dolby Laboratories to acquire GE Licensing in $429m deal

Quote:
Technology company Dolby Laboratories has announced a definitive agreement to acquire GE Licensing from GE Aerospace in an all-cash deal valued at $429m.
Quote:
The inclusion of GE Licencing’s video codec technology patents such as HEVC and VVC will complement and expand Dolby's existing intellectual property portfolio.
oibaf is offline   Reply With Quote
Old 11th June 2024, 10:39   #8  |  Link
hajj_3
Registered User
 
Join Date: Mar 2004
Posts: 1,135
they are in the same patent pools so i doubt this will have any effect. GE probably just wanted some short-term income.
hajj_3 is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT +1. The time now is 04:21.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.