The motives might have been such niceties of an animated timeline with moving counter, shadow, glare, any fx are all possible through that,
so I guess this is where major studios wanted to stand out and somebody couldn't say no.
Could have been me, BTW ;-)
I still find such artwork nice on proper Blu-rays, but I agree:
It must be a scripting nightmare if no full-fledged subtitle engine is at hand.
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