Enhanced Compression Model (ECM) / H.267: VVC successor

[rwill]

2029 is crazy! VVC was ratified in 2020, that is such a huge amount of time between new releases.

MPEG2: 1995
H.264: 2003
HEVC: 2013
VVC: 2020
ECM est.: 2029

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hajj_3, Join Date: Mar 2004.
Ebay account?

[benwaggoner]

No word on addressing the licensing mess.
MPEG's structure/process requires them to develop standards without reference to IP. Unless that changes or patent holders proactively get it figured out, it'll probably get worse. Each standard has many more patents than the one before it, just increasing the complexity of licensing.

H.264 worked as well as it did because MPEG-LA was the only pool. Multiple pools are a clear sign of market failure.

Given how licensing issues harmed HEVC and doomed VVC, I hope we'll get a moment of clarity from the IP owners. The simple H.264 licensing was motivated for the harm license ambiguity did to MPEG-4 part 2.

VVC is great tech; licensing was its big weakness that killed broad adoption.