fujitsu qr codes embended with video = "VIDEO CINAVIA" ?

[Atak_Snajpera]

Couple days ago fujitsu demonstrated new video watermarking technology designed to survive even capturing by smartfone's camera.
I won't be surprised if this "great" technology will adopted by blu-ray folks as additional copy protection next to cinavia.

Link to presentation

http://www.youtube.com/watch?feature=player_embedded&v=r8JzITdsb08

[SassBot]

Couple days ago fujitsu demonstrated new video watermarking technology designed to survive even capturing by smartfone's camera.

That's an extremely odd way to describe it. Their technology is just making it so you can have QR codes on advertisements but they don't have to actually take up visible space like current QR codes do.

[Atak_Snajpera]

they admited on presentation that it was designed first as copy protection (http://www.youtube.com/watch?feature=player_detailpage&v=r8JzITdsb08#t=77s) . Rest is just a side effect. embending additional informations to video stream (commercials)