Inventive Software
16th May 2010, 17:14
The world's largest music company has admitted that piracy cannot be stopped.
Francis Keeling, head of digital at Universal Music Group International, said: "Are you going to stop piracy? No you're not.
"To try and set that as an objective is just not going to succeed. Can we make piracy socially unacceptable?
"Absolutely, and that has to be our ambition around the world." Mr Keeling was speaking at the Great Escape music convention in Brighton.
http://news.bbc.co.uk/1/hi/entertainment_and_arts/10117199.stm
Francis Keeling, head of digital at Universal Music Group International, said: "Are you going to stop piracy? No you're not.
"To try and set that as an objective is just not going to succeed. Can we make piracy socially unacceptable?
"Absolutely, and that has to be our ambition around the world." Mr Keeling was speaking at the Great Escape music convention in Brighton.
http://news.bbc.co.uk/1/hi/entertainment_and_arts/10117199.stm