ATSC adopts standard for advanced video coding

[Golgot13]

One of the new codecs that is receiving wide acceptance in deployment of new video services is Advanced Video Coding (AVC) and last week the ATSC published a standard to enable the use of AVC for ATSC DTV. One of the reasons for adding AVC to ATSC is that several countries that still have to decide on the DTV transmission standard to be adopted have asked for advanced codec capability, and this is needed for ATSC to be competitive with alternative systems under consideration.

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