On2 H.264 implementation announced

[bond]

http://www.on2.com/company/news-room/press-releases/?id=411

On2 Technologies Inc. ... announced today an upgrade to its flagship Flix Engine encoding software with the addition of support for H.264 video compression standard. The Flix Engine line currently supports transcoding to H.263 and On2 TrueMotion™ VP6™ compression schemes for the popular FLV format used by Adobe® Flash® Player 8 and 9, and H.263 3GPP format used in the mobile video industry. On2 will further expand H.264 support in its Flix product line of desktop, server, and browser based encoding solutions.

The announcement comes on the heels of On2’s pending acquisition of Hantro Products Oy, which develops a broad portfolio of standards based video compression solutions, including H.264, H.263, and VC-1.

...

Flix Engine supporting H.264 will be released in September 2007. H.264 support for other Flix products will be available in Q4, 2007.is there any experience already with hantro's avc implementation?

[CruNcher]

hmm this here sounds odd in terms of marketing at least a quote from their website
http://www.hantro.com/


"MPEG-4, H.263, H.264/AVC and VC-1 video codecs supporting resolutions up to HD 720p" <- could also mean their embeeded chips can't yet decode higher in realtime

Hmm http://www.hantro.com/index.php?139 <- seems to be behind everyone else tough with only supporting baseline and main but sure for mobile devices it's better in terms of energy efficiency

[bond]

hm maybe they will bring avc to flv only needing baseline or main :)

[Dark Shikari]

So On2 has finally realized that nobody is going to fall for their ridiculous claims about VP7? :p

[bond]

So On2 has finally realized that nobody is going to fall for their ridiculous claims about VP7? :pi think they simply bought Hantro including hantro's avc encoder. so of course they will try to make money out of what they have anyways.

the more important question imho is whether the implementation is any good and whether on2 will further improve it

[CruNcher]

not only that they could also produce VP7 chips now, before that Equator developed them for them but wasn't much sucess i think :P

[cannuck]

On2 getting ready for either TV direct to cell phone and/or TV via Cell Phone Co. to cell phone?

[bond]

hm maybe they will bring avc to flv only needing baseline or main :)i have been quessing and here is the answer:

http://forum.doom9.org/showthread.php?t=129118

[Sharktooth]

well, mainconcept is a good implementation. soon well'have better quality youtube videos... :D

[smok3]

yes, maybe youtube will switch to vp6 at least :devil:

[bond]

yes, maybe youtube will switch to vp6 at least :devil:no, there have been anouncements lately that youtube will switch to avc and aac too

[CruNcher]

it allready did for Apple :)
so
flash = avc
silverlight = vc-1

both with hardware support, now we can decide wich to use and prefer :)
but flash is a very hardware eating plugin almost as bad as java silverlight seems more optimized in those regards
but nothing of this is important anymore because of all the hardware solutions available also for legacy hardware so even old internet terminals for example could be easily updated to support video streaming in high quality :) with VPx that wasn't possible now it seems to become possible (actually it doesn't suprise me and i can really say i saw it coming).

[smok3]

no, there have been anouncements lately that youtube will switch to avc and aac too

interesting, any sources, links?

[CruNcher]

as i said it is allready if you have a Apple TV box you can access youtubes H.264 section but dunno the link, dont have a appletv box so can't RE where it takes those H.264 streams from on youtube ;)

http://www.youtube.com/watch?v=JKQOKv8QX_Y

here is a demo http://labs.adobe.com/technologies/flashplayer9/fullscreendemo/

[PuzZLeR]

interesting, any sources, links?Here's one (http://www.ilounge.com/index.php/news/comments/apple-exec-details-160gb-apple-tv-youtube-h264-deal/10099). Probably dozens more with Google. Not new any more. Maybe you'll find one that confirms AAC too.

Nevertheless, glad to see On2 coming around, competing with an implementation of a standard. The last thing we need are a dozen different incompatible, yet similar, or even inferior, codecs circulating around.

Fragmentation is not the answer. Implementations and/of standards are. Hopefully others too stop wasting our time with their new standard...

*COUGH*COUGH*micro*COUGH*soft*COUGH*COUGH*vc*COUGH*one*COUGH*COUGH*...
and hop on board with the true future - H.264.

[jwhyche]

Reason they are coming up with their own "standard" is so they don't have to pay a licensing fee. With their own standard they foolishly think people will pay them to use it.