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Old 12th June 2018, 22:58   #701  |  Link
benwaggoner
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So as a consumer if you want Youtube or Netflix 4K content you will have to buy a STB that support Vp9 or Av1. They won't be doing ANY HEVC content.
Netflix is certainly delivering UHD on devices that don't have VP9 hardware decoder support. And VP9 is a particularly challenging bitstream format for software decoding without high single-core CPU performance (this is much improved in AV1).

Tons of SmartTV and STB-like devices have way less CPU than a typical phone, so software decoding at 2160p is a non-starter. And replacement cycles are way slower for TVs and STBs than for phones and tablets.

Even if AV1 is an incredible success, companies would still have to deliver HEVC for legacy living room devices in 2025+. Heck, they will still have to deliver H.264 in 2025 for a number of device categories.

Personal computers and phones/tablets are by far the easiest markets for fast integration of new codec support. And lots of enterprises were still doing corporate content in WMV/VC-1 until they'd deprecated XP and Vista.

Massively improved technologies get the market moving, but even the best improvements can take a long time to become universally available in many markets.
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Old 13th June 2018, 00:58   #702  |  Link
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So as a consumer if you want Youtube or Netflix 4K content you will have to buy a STB that support Vp9 or Av1. They won't be doing ANY HEVC content.
So your claim is that Netflix will cut off the 10s of millions (though probably actually more) of devices that are already streaming 4K HEVC from their service? Yeah, right... People are not going to buy a new TV or STB because of some silly codec war.
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Old 13th June 2018, 02:49   #703  |  Link
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It's not like VP9 isn't supported by any smart TVs.

I have bought 1,5 years ago LG smartTV. This year after upgrading the Youtube aplication it starts to support VP9 (stats for nerds reports it) and plays Youtube 4K without single drop.
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Old 13th June 2018, 07:03   #704  |  Link
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Even if AV1 is an incredible success, companies would still have to deliver HEVC for legacy living room devices in 2025+. Heck, they will still have to deliver H.264 in 2025 for a number of device categories.
Exactly, and this is why (unless CDN delivery costs are the vast majority of your opex) I don't see why a premium OTT VOD service would use AV1 anytime soon.
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Old 13th June 2018, 07:08   #705  |  Link
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So your claim is that Netflix will cut off the 10s of millions (though probably actually more) of devices that are already streaming 4K HEVC from their service? Yeah, right... People are not going to buy a new TV or STB because of some silly codec war.
Well I should have removed Netflix from that sentence, I am not sure if all of their Catalog are in HEVC already. But Youtube certainly aren't doing any HEVC at all. ( At least for now )

Yes, The point is, HEVC is already included in most TV or STB.

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Exactly, and this is why (unless CDN delivery costs are the vast majority of your opex) I don't see why a premium OTT VOD service would use AV1 anytime soon.
I wish we don't have the same problem with VVC.

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Old 13th June 2018, 21:16   #706  |  Link
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I have bought 1,5 years ago LG smartTV. This year after upgrading the Youtube aplication it starts to support VP9 (stats for nerds reports it) and plays Youtube 4K without single drop.
I tested a cheap locally-assembled TV with Chinese parts the other day. VP9 4K@60fps is supported out of the box. Opus was the codec that's not supported.

No one will forget AV1, not even the no name chip manufacturers. Here is hope, from now on, they will not forget Opus either.
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Old 14th June 2018, 03:13   #707  |  Link
amichaelt
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Originally Posted by IgorC View Post
It's not like VP9 isn't supported by any smart TVs.

I have bought 1,5 years ago LG smartTV. This year after upgrading the Youtube aplication it starts to support VP9 (stats for nerds reports it) and plays Youtube 4K without single drop.
But itís not supported by everything whereas anything that can do 4K with a Netflix app has to have HEVC support.
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Old 15th June 2018, 09:46   #708  |  Link
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anything that can do 4K with a Netflix app has to have HEVC support.
Exactly
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