Welcome to Doom9's Forum, THE in-place to be for everyone interested in DVD conversion.

Before you start posting please read the forum rules. By posting to this forum you agree to abide by the rules.

 

Go Back   Doom9's Forum > Video Encoding > New and alternative video codecs

 
 
Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
Old 12th June 2018, 22:58   #11  |  Link
benwaggoner
Moderator
 
Join Date: Jan 2006
Location: Portland, OR
Posts: 2,634
Quote:
Originally Posted by iwod View Post
So as a consumer if you want Youtube or Netflix 4K content you will have to buy a STB that support Vp9 or Av1. They won't be doing ANY HEVC content.
Netflix is certainly delivering UHD on devices that don't have VP9 hardware decoder support. And VP9 is a particularly challenging bitstream format for software decoding without high single-core CPU performance (this is much improved in AV1).

Tons of SmartTV and STB-like devices have way less CPU than a typical phone, so software decoding at 2160p is a non-starter. And replacement cycles are way slower for TVs and STBs than for phones and tablets.

Even if AV1 is an incredible success, companies would still have to deliver HEVC for legacy living room devices in 2025+. Heck, they will still have to deliver H.264 in 2025 for a number of device categories.

Personal computers and phones/tablets are by far the easiest markets for fast integration of new codec support. And lots of enterprises were still doing corporate content in WMV/VC-1 until they'd deprecated XP and Vista.

Massively improved technologies get the market moving, but even the best improvements can take a long time to become universally available in many markets.
__________________
Ben Waggoner
Principal Video Specialist, Amazon Instant Video

My Compression Book

Amazon Instant Video is hiring! PM me if you're interested.
benwaggoner is offline   Reply With Quote
 

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT +1. The time now is 06:57.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2018, vBulletin Solutions Inc.