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If you don't mind asking, does the company provide you with software, or do you have to pay for the software yourself?
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There's the possibility of both (or a combination). I'm a freelance author right now so there's nothing set in stone.
Regarding how a $3000 encoder is going to compare to x264: one of the most respected names in the video world said that none of the main studio's encoders matched the quality of x264. Certainly, on most BD titles, I can see small compression artefacts that I don't see on (quite grainy) test encodes I've done. I imagine this is the "speed over quality" argument again.
Oh, if anyone wants to buy me a copy of Cinema Craft HD, I will gladly try that out