Just when i saw the hardware encoder inside Sandy Bridge, i was thinking this Encoder would be great for Mobile Devices. On iPhone the quality would be unnoticeable given the source is HD unless it is very poor encoder.
Users would not have to worry about anything, just drag whatever they have and itunes would automatically transcode those into compatible format @ very fast rate. I dont know which encoder they used, but the one from Power VR would get you more then 1000fps encoding, that is a hour long movie would take less then 2 Min!!!!!!!!!!
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