There is NetVC, which aims to be a royalty free Video Codec for the Internet, and AV1 is the front runner ( or the only contender ) for it.
Apple may very well only support AV1 in Safari only, much like opus on their platform.
Since Apple already have cross licensing with all the HEVC patents holder, any video patents against AV1 is highly unlikely to be a threat to them. And like @x265_Project have said, this is a move to tell the HEVC patents holder, loosen up or get out of the way.
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