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Old 7th January 2018, 14:43   #389  |  Link
bstrobl
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Join Date: Jun 2016
Posts: 55
Quote:
Originally Posted by x265_Project View Post
It took Apple 4 1/2 years from the time HEVC was standardized until it announced broad support for HEVC (and AV1 is not yet finalized, as far as I know). Apple joining the Alliance for Open Media may actually end up helping HEVC adoption, as AV1 (or the threat of a major platform owner like Apple actually adopting AV1) provides a strong counter-balancing force to convince HEVC patent holders to avoid unreasonable patent license demands. HEVC doesn't need to be free to all implementers to succeed, but it definitely needs to be reasonable, and the work of the Alliance for Open Media is very helpful to the overall cause of enabling advanced encoding standards at reasonable costs. Only time will tell how it all plays out.
Apple already had HEVC in the A8, only to rip it out a short time later. Even the threat of VP9 has only barely provoked licensors into giving slightly better terms.

I think Apple has noticed where the wind is blowing and is also fed up with the other patent groups, having adopted OPUS in High Sierra and iOS 11.

HEVC is done, hope you don't mind creating an xAV1
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