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Old 5th January 2018, 03:43   #385  |  Link
x265_Project
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Quote:
Originally Posted by GTPVHD View Post
That's unexpected but welcome news, I'm guessing Apple will have Axx SoCs with fixed function AV1 hardware decoding in the future.
That's not a safe assumption. Supporting a standards organization and adopting the standard in your own products and services are two separate decisions. Companies may have many different motivations for the first decision. But it's low risk. They only make the second, much more expensive decision based on a careful cost/benefit analysis for each product line (or in Apple's case, for each platform). It took Apple 4 1/2 years from the time HEVC was standardized until it announced broad support for HEVC (and AV1 is not yet finalized, as far as I know). Apple joining the Alliance for Open Media may actually end up helping HEVC adoption, as AV1 (or the threat of a major platform owner like Apple actually adopting AV1) provides a strong counter-balancing force to convince HEVC patent holders to avoid unreasonable patent license demands. HEVC doesn't need to be free to all implementers to succeed, but it definitely needs to be reasonable, and the work of the Alliance for Open Media is very helpful to the overall cause of enabling advanced encoding standards at reasonable costs. Only time will tell how it all plays out.
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