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Old 2nd September 2015, 11:57   #3  |  Link
dapperdan
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Join Date: Aug 2009
Posts: 201
Once you've committed to this effort, it makes less sense to be pushing HEVC over VP9 as it no-longer aligns so neatly with your long term strategy. It seems Microsoft is already talking publicly about VP9 in Internet Explorer, if Netflix and Amazon switch in the short term then HEVC could take a beating and a tipping point could be reached before the new codec even arrives.

Though of course just the threat of that might be enough for HEVC licencing to be fixed, just like they clarified a few things regarding H.264 when VP8 arrived. Hopefully though, going forward, these big corps realised that the existing MPEG process is fundamentally broken if it allows the current HEVC licence issues to arise. There's rumours of third patent pool being announced!
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