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I have read a bit about this lately and frankly, it sounds ridiculous. So, people will physically bring in their DVDs to the WalMart photo center, have them "scanned" -- whatever that means -- and then have them added to the UltraViolet "cloud" for later digital download or streaming in what is assumed to be some DRM format. And then they "stamp" the disc so it can't be lent to others and brought in again?? LOL.
What about the loss prevention people? Folks bringing in DVDs into WalMart and taking them back out? How will that work? Bring in disc(s), have them stickered by the WalMart "greeter," take them back to the UltraViolet kiosk to have them "scanned and stamped" and then take them back out with you whilst proving you didn't just steal them? How will this ever work?
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