It is not important whether they licensed it or not, but whether they will use it or not.
And also it's completely irrelevant whether this protection has been cracked or not, and when the money changed hands consequently irrelevant, too.
Because, under the "harmonised" copyright laws (and the new ACTA deal, and what other orwellian "deals" will may come) the fact that one cracked one protection means nothing. Or makes anyone attempting or doing it a villain. In a few years companies like Slysoft will probably need to move to Alpha Centauri, so no more "smart" kids that can rip the DVD/BD simply by downloading a software to show the world/neighbourhood what a hacker have they around.
So, cracked or not, the vast majority of people will not have anymore the tools to circumvent the nasty trailers and FBI warnings and 1001 Dolby logos and how nice is the HD world and and and. If a CD/DVD/BD cannot be copied with
eg Nero, then if you'll copy you'll win an unpaid leave to a fed prison.
Maybe people will go back to the times when various SW and in particular games changed hands physically, on floppies or compact cassettes. This is what I call progress
