I have my theory about why RV10 is popular in Asia.
White and yellow people have different visual perception and also different genetic vision defects.
For example 80% of Chinese have myopia (at least -0.5 dpt). It's my case too as I'm half blood asian. I don't see difference without glasses between H.264 and RV10 at distance more than 1m.
While myopia hasn't massive character for white people but hyperopia which origins preferences for more details (even maybe with some slight artifacts)
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