ATI Technologies and DivXNetworks - read between the lines

[duartix]

ATI Technologies and DivXNetworks Form Strategic Relationship to Advance Digital Video Performance and Quality
more on this at:
http://mirror.ati.com/companyinfo/press/2003/4599.html
In the first collaboration between the two companies, ATI's new Visual Processing Units (VPU) will integrate DivX video compression technology and offer optimized playback of high-quality DivX video files. Thanks to hardware and software optimizations performed by ATI and DivXNetworks, RADEON 9500 & 9700-based products significantly increases video performance (up to 50% using post-processing) and reduce CPU usage when decoding DivX video.
Help me here!

Are they just babling around DirectX9?

[NeVeRLiFt]

your a day late dude...

next time use the search and check before posting
http://forum.doom9.org/showthread.php?s=&threadid=42561

[duartix]

Because it was a sort of very fresh news, I dind't do a proper search but I still looked around the forum, can't possibly explain how I could have missed that, guess I need some glasses :o

Still, is it just cashing in the DirectX9 capabilities or is it about ATI's specific hardware implementation?

[temporance]

DirectX 9 does not use the video-codec-specific hardware accelerations of latest ATI cards. Neither do current video codecs. All DirectX 9 provides is an API that companies like DivX and ATI can use to make their stuff work together. The codec and card manufacturers still need to work togther.

In any case, it's a good thing for both companies that their engineers are working together.