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Ddawg
5th January 2007, 00:27
Time Warner to announce dual-format DVDs next week
Thu Jan 4, 1:14 PM ET

http://news.yahoo.com/s/nm/20070104/tc_nm/timewarner_dvd_dc



Time Warner Inc. (NYSE:TWX - news) will unveil a new high-definition DVD next week that could end the battle between two next-generation videodisc technologies.

Warner Bros., a movie studio division of the world's largest media company, plans to present the new disc, Total HD, at the annual Consumer Electronics Show in Las Vegas.

Total HD movies will carry movies that can be played on high-definition DVD players that use technology backed by Sony Corp.'s (6758.T) Blu-ray format, as well as players using Toshiba Corp.-backed (6502.T) HD-DVD format.

The competing formats have been blamed for hindering sales of high-definition movies and players, with consumers recalling the bruising war between Sony Corp.'s (6758.T)(NYSE:SNE - news) Betamax videotape and JVC's VHS version. JVC is owned by Matsushita Electric Industrial Co. Ltd. (6752.T)

Blu-ray and HD-DVD offer crisper pictures and better audio.

The DVD format battle has split the film industry, although some studios, including Warner Bros., currently offer movies on both.

Others, such as NBC Universal's Universal Studios only sell high definition movies on HD-DVD. NBC Universal is a unit of General Electric Co. (NYSE:GE - news)