johner23
11th October 2006, 00:37
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Sonic Solutions® (NASDAQ:SNIC), the leader in digital media software, and Macrovision Corporation (NASDAQ:MVSN), the leader in digital media protection, today announced a licensing agreement to provide the industry's first comprehensive content protection solution to enable the custom manufacturing of secure DVDs by retailers, e-tailers and DVD production facilities. The new solution will make it possible for movie studios and other content owners to expand the number of titles in their catalog that are available for purchase by consumers in a variety of channels.
The solution will integrate Macrovision's RipGuard and ACP technologies into Sonic's DVD On Demand™ technology solution, which will allow content encrypted with the industry-standard Content Scramble System (CSS) found on mass-replicated DVDs to be recorded directly to optical DVD media. Sonic will license the new combined solution to video publishers and distributors.
With the addition of RipGuard and ACP technologies to Sonic DVD On Demand, Macrovision and Sonic can together enable DVDs on Demand that feature "triple protection" to safeguard against digital ripping and analog and digital copying. This innovation will deliver vital security for content owners who wish to offer consumers more access to niche and "back catalog" content, but have been wary to do so without adequate protection. With this fully protected custom DVD manufacturing solution, content owners can offer DVDs through a variety of existing and new channels, such as online sites and retail kiosks.
"Today DVDs remain the easiest way for consumers to watch movies at home and on the road, but most DVD stores have a limited inventory, which results in lost sales opportunities," said Rob Enderle, Principal Analyst for the Enderle Group. "What Sonic and Macrovision have done is make it possible to move nearly unlimited and secure DVD libraries incredibly close to potential buyers, opening up new profit opportunities for studios and retail partners that simply were not possible before."
"Together, Sonic and Macrovision are providing content protection that doesn't compromise the consumer experience, which is critical for the success of this exciting new business model," said Fred Amoroso, CEO, Macrovision. "With the RipGuard and ACP technologies now available as part of Sonic's DVD On Demand solution, studios and retailers will have the ability to deliver more of their movies to consumers using proven, studio-standard protection technology that we have developed and refined over several years."
Systems equipped with the Sonic and Macrovision solution will produce DVDs that offer the same audio and video quality, features and protection as today's commercially mass-produced titles. Sonic's DVD On Demand platform will provide content owners with comprehensive copy protection against analog copying and digital ripping using three industry leading technologies (CSS, ACP and RipGuard) while also maintaining the highest possible playback compatibility with set-top DVD players.
"Our DVD On Demand manufacturing solution creates a revolutionary new business model that will benefit movie studios, channel partners and consumers alike," said Jim Taylor, senior vice president and general manager of Sonic Solutions' Advanced Technology Group. "The synthesis of Sonic and Macrovision expertise means that studios and video publishers can safely and cost-effectively distribute a wider variety of content into existing and new distribution channels."
The new Sonic and Macrovision solution will be available later this quarter.
About Macrovision's RipGuard and ACP Technologies
The Macrovision RipGuard technology is the anti-ripping solution preferred by Hollywood studios and used on major DVD releases today. Macrovision ACP is the world's leading device-to-device analog content protection system, protecting over 4.5 billion DVDs for Hollywood and other rights owners since the format's introduction. Macrovision ACP closes the analog hole on nearly every DVD player, DVD recorder, PC, and digital video recorder. The combination of RipGuard DVD and Macrovision ACP form a comprehensive DVD protection solution that plugs both the analog and digital holes in a single step.
Source: http://forum.videohelp.com/viewtopic.php?t=310877
Thanks.
Sonic Solutions® (NASDAQ:SNIC), the leader in digital media software, and Macrovision Corporation (NASDAQ:MVSN), the leader in digital media protection, today announced a licensing agreement to provide the industry's first comprehensive content protection solution to enable the custom manufacturing of secure DVDs by retailers, e-tailers and DVD production facilities. The new solution will make it possible for movie studios and other content owners to expand the number of titles in their catalog that are available for purchase by consumers in a variety of channels.
The solution will integrate Macrovision's RipGuard and ACP technologies into Sonic's DVD On Demand™ technology solution, which will allow content encrypted with the industry-standard Content Scramble System (CSS) found on mass-replicated DVDs to be recorded directly to optical DVD media. Sonic will license the new combined solution to video publishers and distributors.
With the addition of RipGuard and ACP technologies to Sonic DVD On Demand, Macrovision and Sonic can together enable DVDs on Demand that feature "triple protection" to safeguard against digital ripping and analog and digital copying. This innovation will deliver vital security for content owners who wish to offer consumers more access to niche and "back catalog" content, but have been wary to do so without adequate protection. With this fully protected custom DVD manufacturing solution, content owners can offer DVDs through a variety of existing and new channels, such as online sites and retail kiosks.
"Today DVDs remain the easiest way for consumers to watch movies at home and on the road, but most DVD stores have a limited inventory, which results in lost sales opportunities," said Rob Enderle, Principal Analyst for the Enderle Group. "What Sonic and Macrovision have done is make it possible to move nearly unlimited and secure DVD libraries incredibly close to potential buyers, opening up new profit opportunities for studios and retail partners that simply were not possible before."
"Together, Sonic and Macrovision are providing content protection that doesn't compromise the consumer experience, which is critical for the success of this exciting new business model," said Fred Amoroso, CEO, Macrovision. "With the RipGuard and ACP technologies now available as part of Sonic's DVD On Demand solution, studios and retailers will have the ability to deliver more of their movies to consumers using proven, studio-standard protection technology that we have developed and refined over several years."
Systems equipped with the Sonic and Macrovision solution will produce DVDs that offer the same audio and video quality, features and protection as today's commercially mass-produced titles. Sonic's DVD On Demand platform will provide content owners with comprehensive copy protection against analog copying and digital ripping using three industry leading technologies (CSS, ACP and RipGuard) while also maintaining the highest possible playback compatibility with set-top DVD players.
"Our DVD On Demand manufacturing solution creates a revolutionary new business model that will benefit movie studios, channel partners and consumers alike," said Jim Taylor, senior vice president and general manager of Sonic Solutions' Advanced Technology Group. "The synthesis of Sonic and Macrovision expertise means that studios and video publishers can safely and cost-effectively distribute a wider variety of content into existing and new distribution channels."
The new Sonic and Macrovision solution will be available later this quarter.
About Macrovision's RipGuard and ACP Technologies
The Macrovision RipGuard technology is the anti-ripping solution preferred by Hollywood studios and used on major DVD releases today. Macrovision ACP is the world's leading device-to-device analog content protection system, protecting over 4.5 billion DVDs for Hollywood and other rights owners since the format's introduction. Macrovision ACP closes the analog hole on nearly every DVD player, DVD recorder, PC, and digital video recorder. The combination of RipGuard DVD and Macrovision ACP form a comprehensive DVD protection solution that plugs both the analog and digital holes in a single step.
Source: http://forum.videohelp.com/viewtopic.php?t=310877
Thanks.